Earlier I wrote about personal logos. Humans have a long history of using images to identify people. Heraldry in Europe is one aspect of this trend. Other cultures have their own variants of this idea of using imagery to covey a sense of who you are to others. In the modern world it is logos which businesses use to create a brand for themselves. We can use some of the same ideas from the business world to create our own logo. A good logo should be able to be used in a range of sizes from small to large. Think of a few different ideas that you feel represent you, or your interests.
Look at the article I mentioned for a sheet to help you design your logo. Your logo should be a reflection you and become an part of your branding. A logo can be used on your business cards, your website or other pieces of your personal branding.
QR Codes are a newer, at least in the United States items. A QR Code can contain links to websites, contact information, or text. QR Codes can be used to get people to interact with you via their smart phones. I know from experience that there are still a number of older phones out there which can not process a complex QR Code, so I was looking for ways a simple QR Code can be used to good effect. I found an article which spoke about QR Codes as part of your branding strategy. It spoke of three types of link codes, which tend to be the smallest QR Codes.
- Code on your résumé pointing to your about me page.
- Code on your business card linking to your contact me page.
- Code run in an ad linking to a hire me page.
One of the things I like about these is that you can use a URL shortener, like bit.ly or goo.gl to get a really short code and as a bonus you can track the number of times it was clicked. The image I shared is from my newest Resume. It has a QR Code to my about me page. Instead of a generic link to my main blog page the website address also goes to my about me page.